Even if it is a fallacy that you can (or should!) automate marketing so that it runs by itself, AI offers great opportunities. Intelligent marketing automation in the right places ensures that you can focus more on your core competencies again.
Table of contents
Why your marketing is currently costing you time
As an entrepreneur or SME owner, you know: Marketing is necessary, but it takes a lot of time. Answering standard inquiries, obtaining reviews or maintaining social media is overwhelming, especially for many entrepreneurs who don't have their own marketing department.
The solution is not „more work“, but it is possible to build a smarter system and automate standard tasks where it makes sense and saves time.
Example solutions for automated marketing
Evaluation management
Reviews are more important than ever in AI search and are often forgotten or neglected. This is a fatal mistake that gives the competition an advantage.
This problem can be solved by automatically sending a personalized evaluation request after the appointment.
At the same time, the reviews received can be collected and analyzed so that you always know that there are new reviews to comment on and are informed if, for example, negative reviews are received.
Intelligent AI chatbots for your website
Your customers still have questions after work. An AI-supported chatbot can support you via your website and, depending on your requirements, take over certain tasks and forward them to real employees at a certain point.
Content workflows: From blog to social media post
With automated workflows, you can, for example, automatically convert your existing content into posts for LinkedIn, Instagram or newsletters. Created once, used multiple times, low correction effort.
You can have inspiration for new content, blog posts and social media posts delivered automatically. You can let the AI generate a first draft for new content. With your tone of voice.
However, the idea of completely automating content creation is not recommended. Anyone who thinks they no longer need to contribute their own ideas and can simply let the AI post blindly is mistaken.
AI is a support in content production, it does not replace human revision.
Corporate LLM solutions (own company AI)
Harness the power of AI models with your own knowledge. I help you build internal AI solutions that access your documents and expert knowledge to create texts or massively accelerate internal processes.
Why I can help you with AI marketing automation
- Certified strategy: As Everlast AI certified AI automation manager rely on stable, scalable systems that really work.
- Technical expertiseI come from the marketing sector myself, with over 14 years of experience in SEO in particular.
- Pragmatism instead of complexity: Technology should make your life easier, not more complicated. I choose tools that you understand and that fit seamlessly into your everyday life.
- Human ethics: We only automate what technology can do better. The relationship with your customers can and should remain personal and human.
3 steps to AI marketing automation
- Audit: We analyze your current time wasters and marketing processes.
- Architecture: I design your individual automation timetable.
- Go-Live: I set up the tools, connect the interfaces and train you in how to use them.
It is advisable to tackle one automation at a time, starting with your biggest time wasters. Marketing automation needs maintenance and possibly fine-tuning over time. It is never a one-off implementation. Anyone who promises one-off implementations that always run is not working professionally.
Frequently asked questions (FAQ)
Doesn't AI marketing automation make my company seem impersonal or inhuman?
It's up to you to decide what you automate and what you don't. It makes sense to automate background tasks in particular and to be careful not to overdo the automation of content creation, for example. The time saved through automation helps to actually have more time for real customer contact again.
Do I need expensive software subscriptions for marketing automation?
I use tools and build solutions that make sense for the size of your company. As a rule, clever automation can even save costs for other, unnecessary software.
Arrange your consultation appointment now